Canadian consumer confidence plunged to its lowest level in 26 years this month, the Conference Board of Canada said Friday, adding to a string of ever more gloomy readings on the popular mood in the midst of the global financial meltdown.
The index dropped by 11.9 points to 73.9, after climbing for three months in a row, the Ottawa-based organization said in a news release.
The gloomy tune is just as evident in the United States: the University of Michigan consumer sentiment index fell to 57.5 points for October from 70.3 per cent in September, the largest monthly drop yet and well below the 65.0 level forecast by economists.
The Conference Board findings are based on a survey of 2,000 Canadians, conducted between Oct. 2 and Oct. 8.
“The global credit crunch and major stock market declines clearly had an effect on consumer confidence in October,” Pedro Antunes, the board's director of national and provincial forecasting, said in the release. “In addition, consumers felt that they would be worse off in six months, indicating concerns that the financial crisis would not be resolved quickly.”
The board's consumer confidence index has not plumbed these depths since the third quarter of 1982, when Canada was mired in a recession.
A growing number of economists, including those at Bank of Montreal, Bank of Nova Scotia and the University of Toronto are now predicting that Canada is again headed for recession, along with the United States.
However, the board is not among them. Its chief economist Paul Darby forecast Wednesday that although the country faces tough challenges, especially because of falling exports, it will avoid recession, which is technically defined as two consecutive quarters in which the economy contracts.
As for the October consumer confidence readings, the board also said that there have been “indications” over the past couple of days that global credit markets are beginning to loosen – although it could take months before lending conditions return to normal.
Spokesman Brent Dowdall said this was a reference to “marginal” improvements in interbank lending rates.
The survey showed that all the index's components decline.
“Respondents said it was not a good time to make a major purchase and their view about their current and future financial situations also deteriorated,” the board said.
As well, consumers were less optimistic about future employment prospects for the fifth time in six months, and the October decline was the largest this year.
Ontarians' view of the economic universe took the biggest hit, with the confidence index plunging more than ever before, to 67.9 points from 94.5 in September.
In Quebec, it lost 10.2 points, marking the seventh dip in 8 months, while in British Columbia, the index fell British Columbia tumbled by 12.5.
The reading for the Prairie provinces dropped by 6.1 points while that for the Atlantic provinces was least hard hit, falling 4.9 percentage point, the board said.



